Our Story

A heritage of tested, measured
and repeated success.

Imagine a Company That…

That’s DEFENDERS.

How It All Began - Founder Dave Lindsey’s Story, in Dave’s Words

During our first months in business we sold 6, then 15, then 30 security systems per month as we "learned the ropes" and recruited team members. By September 1998, we had assembled a team of 10 people. I really wanted to start the team out with a bang. I needed a catalyst, a point of focus, and I found it in a sales contest being conducted by ADT called, "Best Over Quota Contest." Each dealer's quota was based on the previous three months sales. I believed we had a great opportunity to win since our previous three months quota would be only 17 units. The prize was $15,000.

We went to work... selling, selling, selling. My living room was converted into our Sales Meeting War Room, my favorite artwork was covered up with a makeshift sales board and my entertainment center became an employee mailbox system. Administrative paperwork was handled from my back bedroom, complete with a board stretched out on the bed to form a desk, a computer and a borrowed fax machine. Side meetings and training sessions were often held on the front lawn. We were ENTREPRENEURS, making the rules up as we went.

We had no fear and knew we had a great product and wanted to meet as many people as possible. We went out together each day, feeding off each other's energy, encouraging each other and protecting as many families as we could find.

Businesses Don’t Grow, People Do

Becoming the best version of yourself doesn’t happen by accident – it’s the result of pursuing all the education and resources available to you. At DEFENDERS, we are called to grow and inspire leaders who love and serve people, so we invest heavily in our team members’ experience. By providing access to world-class online and in-person training and development resources, we give our team members everything they need to transform their lives and maximize their full potential.

Awards & Recognition

  1. Huffington Post
  2. forbes
  3. The Business Journals
  4. Smart Business
  5. Top Training 125
  6. Inc 5000 Fastest Growing Private Companies